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Just how useful is Grade D.C.?


An agency-by-agency listing of “grades” (

At his news conference Tuesday morning, Mayor Vincent C. Gray rolled out his latest batch of agency grades — the product of a nearly year-old partnership with local research firm newBrandAnalytics.

The monthly rollout of the Grade D.C. results has been generally met with a collective shrug from the local media corps, given that it’s some what less than clear what the grades represent: The firm — more commonly hired by hotels and restaurants — takes Internet data, including user surveys and social media messages, runs them though a proprietary filter and spits out a letter.

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