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“It’s everyone’s least favourite part of the job. Everyone dreads picking up the phone and getting hung up on,” says Jody Glidden, CEO of IntroHive, a Fredericton, NB-based company that says it has a better way.
IntroHive uses a “big data” approach to find connections companies never knew they had. It mines information from e-mail servers, web services and smartphones – be it messages, appointments, or SalesForce data – to create a database of who in a company has contacts at other organizations. Then all that data gets filtered to determine which connections are passing, and which ones are up-close and personal.