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Ilene Miller and Lisa Friedlander are busy Bethesda moms who had an innovative idea — and now their inspiration is benefiting scores of families throughout Montgomery County, Washington D.C. and Northern Virginia. “Activity Rocket” has taken off and is soaring.
Mlller and Friedlander are “recovering attorneys” with five children between them who range from ages 6 through 11. As best friends, they discussed the headaches of calendar juggling, decision-making and carpooling demands for their own children’s after-school activities and summer camps. The two entrepreneurial spirits then developed the idea of a web-site business that would provide a tool to help moms and dads choose their children’s activities without stress.