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The information age is chock full of jargon: Big data, analytics, business intelligence, visualization, graph databases, sentiment analysis and so on down the lingo list. We've even got "long data" now.
It's all a little overwhelming for small and midsize businesses (SMBs) that are doing little -- or nothing -- to translate "data" into "stuff that actually helps us make money." Justin Langseth, founder and CEO of data visualization startup Zoomdata, notes a growing gap between the data haves and data have-nots. According to Langseth, around 1% of business users are doing sophisticated Hadoop-level data analysis. That elite group is in "hog heaven," Langseth said in an interview. Another 4% are using traditional business intelligence tools.