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Neebo, Inc. Partners with ID.me

07/24/2013

Neebo, Inc. (the "Company"; NEEB*), beneficial owner of Nebraska Book Company, Inc. and an industry leader in solutions for the college store marketplace, has partnered with ID.me, an online identity verification service, to launch the first program that allows qualifying military personnel to receive an online discount for textbooks because of their military service.

The military discount program will offer 10 percent off all textbook purchases and rentals through Neebo.com in addition to free shipping on any order. ID.me will power the service for Neebo.com through its product, Troop ID.

"We're proud to offer this savings to active military, veterans and their families to support them as they work to reach their educational goals," said Steve Clemente, President and Chief Executive Officer of Neebo, Inc. "We hope this discount makes their college experience even better."

The 10 percent off discount and free shipping offer is available to active duty and former military personnel, as well as their immediate family members. The offer also applies to merchandise on Neebo.com, including collegiate sports apparel, gifts and school and dorm supplies.

"A college education is a great investment," said Bill Zeuch, Senior Vice President of Marketing, Merchandising and Ecommerce. "Our goal is to help make that investment more attainable for those who serve, and we are excited that we can do that through our relationship with ID.me."

ID.me is a Single-Sign-On solution that solves the digital credentialing problem by instantaneously verifying a customer's eligibility against an authoritative database and relaying a trusted response to the retailer. Consumers need only verify their identity and group affiliations one time in order to obtain an ID.me credential that is portable across a network of brand partners. After verification, eligible users can quickly verify their group affiliation to a participating retailer by clicking on the corresponding group logo on a retailer's website, logging in and providing the retailer with permission to access the minimum amount of personal information necessary to claim the benefit--often just the member's name and a Yes/No response as to the group affiliation. This approach eliminates the burden on the individual to repeatedly enter sensitive information on multiple websites while providing higher conversion rates for brands.

"Our latest partnership with Neebo.com reflects our commitment to expanding the breadth and quality of services to our veterans and active military," said Blake Hall, Chief Executive Officer of ID.me. "Textbooks are a necessary but often costly expenditure. This discount will certainly positively affect many of our customers and their families."

Details on the program and how to claim the discount can be found at http://www.neebo.com/militarydiscount. The discount is available for qualifying military personnel beginning today and can be claimed anytime throughout the year.

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