Integrate Inc., a Scottsdale-based marketing software and media services provider, has inked a deal with Silicon Valley Bank to secure $12.5 million in financing.
The money will be used to speed up development of Integrate’s marketing software platform and fuel customer adoption, the company said.
“This line of credit from a respected source like Silicon Valley Bank is an acknowledgment of our success to date and the growing recognition of the need for CMOs (chief marketing officers) and media executives to connect their media investment and data with their marketing strategy and processes,” Integrate CEO Hart Cunningham said in a statement.
The new financing brings Integrate’s raised fund total to $35 million since the company started in 2010.
In October, the company received $7 million in venture capital funding.
Integrate’s closed-loop marketing software allows marketers to have complete control over their marketing and media programs via one dashboard.
Technology is one of the target industries for Silicon Valley Bank, which has a Tempe office.
“Our mission is to help high-growth and innovative clients grow,” Silicon Valley Bank director Charlie Kelly said in a statement. “We are pleased to support Integrate as it disrupts the status quo and defines new ways for CMOs and marketers to deliver business value.”