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Rosslyn-Based Encore Alert Lands $390,000 in Seed Funding

Encore Alert, the Rosslyn-based developer of a tool designed to help marketing teams by analyzing social media data and suggesting appropriate marketing responses, said it has raised $390,000 in seed funding, led by NextGen Angels. Individual investors included Sid Banerjee, the CEO of Clarabridge; Tyler Peterson, the manager of global social strategy at Google; the Center for Innovative Technology (CIT); Adam Riggs, the former president of Shutterstock;Grant Allen of ABB Technology Ventures/Keybridge Venture; Thatcher Bell, the managing director at Gotham Ventures;Michael Goldstein, the founder of Exhilarator/SwitchPitch; Sameer Gulati of Zynga and Spreecommerce; and Sonny Ganguly, the CMO of WeddingWire. CIT announced its investment in the company last month. Encore Alert, which launched less than six months ago in DC-based accelerator Acceleprise, currently counts WeddingWire, the Consumer Electronics Association (CEA) and Georgetown University among its clients.

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