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Lotame Acquires Mobile Ad Targeting Startup AdMobius

03/18/2014

Data management platform Lotame just announced that it’s acquiring startup AdMobius.

AdMobius was founded by three alums for Apple’s iAd program and from Quattro Wireless, the company that Apple acquired to build iAd. I first wrote about it back in 2012 — the company said it aggregated data to create audience segments that mobile ad networks, publishers, and demand-side platforms can use to improve their ad targeting.

“This acquisition will empower our clients to engage with unique and relevant consumer audience segments across devices at a deeper, more accurate level than ever before,” said Lotame CEO Andy Monfried in the acquisition press release.

AdMobius had raised a $5 million Series A from Opus Capital and storm Ventures. Lotame, meanwhile, recently raised its $15 million Series D.

The financial terms of the deal are not being disclosed.

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