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A new incubator focused on design and consumer startups is expected to land in Midtown Atlanta and the ambitious $200 million redevelopment plan stands as an example for how an incubator can tranform an entire neighborhood.
Michael Tavani, co-founder of deal site Scoutmob, is finalizing an up to 30,000 square foot lease at Ponce City Market in Atlanta. Tavani, who declined comment, could eventually take an additional 20,000 square feet.
Ponce City has, so far, attracted three midsized tech tenants—Athenahealth, Cardlytics and MailChimp. The $2 million incubator is likely to diversify the tenant mix—luring startups and non-tech businesses to the development.