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Reston's New Atlantic Ventures Leads $4 Million Round for PokitDok

New Atlantic Ventures, the early-stage venture capital firm with offices in Reston and Massachusetts, said on Thursday it has led a new $4 million round of funding for PokitDok, developer of an online marketplace designed to connect patients with healthcare providers. Rogers Venture Partners and seed investors Subtraction Capital, Zac Zeitlin and FFP Holdings also participated in the Silicon Valley company's first round. Founded in late 2011, PokitDok currently counts more than 1,000 practices utilizing its site, which lets patients research and shop for healthcare providers by specialty, condition or name, then pay for treatment using their health insurance, cash or health savings account (HSA). The company, said it will use the funding to expand its beta program and add engineering, business development and marketing staff. John Backus, the co-founder and managing partner of New Atlantic Ventures, will join PokitDok's board of directors.