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Clarabridge Inc. has raised $6 million issue of share and debt from a single investor for its acquisition of Market Metrix, a California feedback management firm serving the leisure and hospitality industries.
The Reston, Va.-based company, according to Crunchbase, has previously received $84.3 million from two rounds of funding since 2010. Its backers include Cambridge, Mass.-based General Catalyst Partners and India’s Summit Partners.
Clarabridge provides Customer Experience Management solutions that help its clients gather, analyze and measure customer feedback from sources like social networking websites, chat forums, emails and surveys, using intelligent sentiment and text analytics. Products offered by the company include Clarabridge Analyze, Clarabridge Act, Clarabridge Social Intelligence, Clarabridge Intelligence Platform, and Clarabridge Go.
The software company was spun out of Claraview, a business intelligence consultancy, in 2005. Clarabridge is led by co-founder Sid Banerjee.