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NEA Leads $1.8M Seed Round For MOVE Guides


MOVE Guides announced today that it has closed a $1.8 million seed funding round from Notion Capital and NEA, bringing its total funding to $2.4 million. The company’s mission is to transform the $40bn employee relocation industry with a software-as-a-service platform that leads to significantly reduced costs, greater productivity and improved employee satisfaction.

MOVE Guides has grown quickly since the service was released a year ago. Clients, ranging from large multi-national firms to start-ups, have already completed thousands of employee moves with an employee satisfaction rating of 99%. MOVE Guides is headquartered in London, and the service is now available for moves to more than 80 cities on six continents.

“Since founding the company in 2011, MOVE Guides has grown from an idea to a global platform recognized across the industry,” said Brynne Herbert, Founder and CEO of MOVE Guides, and herself an American expat in London. “With their experience in building great enterprise businesses like MessageLabs and Workday, Notion and NEA bring exactly the expertise that we now need to accelerate growth, and I’m excited to welcome them as investors.”

In addition to Notion Capital and NEA, a number of angels also participated, including serial entrepreneur and investorSherry Coutu CBE (SV2UK), Tom Hulme(IDEO),Sean Park(Anthemis Group), Dale Murray CBE (Omega Logic) and Kevin Eyres (LinkedIn).

“The service takes advantage of three of the biggest trends in the technology industry — cloud computing, mobile and internationalisation — and meets the expectations of a new generation of employees,” said Jos White, Partner at Notion Capital. “In this way, we believe they have what it takes to disrupt their industry and build a very big business.”

“It takes great people to build great companies, and relocation has always been one of the most challenging—and often frustrating—aspects of the hiring process,” said Patrick Chung, Partner at NEA. “We are excited to work with Brynne and the team at MOVE Guides to build on the company’s tremendous momentum and capture the global market opportunity for a next-generation relocation service.”

MOVE Guides was borne out of Herbert’s own frustration moving internationally as an expat investment banker and founded during her MBA at London Business School.  The customizable software-as-a-service platform brings together technology and service to provide a great relocation experience to both employees and companies.

“Companies are moving more and more people with constrained budgets and with an increasing focus on the employee experience,” says Herbert.  “This is a hard equation to balance, and MOVE Guides provides the first viable alternative to expensive relocation management company incumbents.”

This year MOVE Guides won awards for “Technology Innovation in Relocation,” and “Best Female Investment in the UK.” Brynne Herbert also won a trifecta of industry awards for “Rising Star in Global Mobility” in the US, Asia and EMEA.

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