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WealthEngine™, Inc., the leading provider of sophisticated wealth identification and prospect research solutions, announced today the release of a report, Best Practices for Fundraising for Advocacy and Community Organizations, that provides nonprofits with actionable best practices for raising funds via campaigns, annual giving, major gifts and social media.
Organizations and individuals who are new to the field or wanting to take their program to a higher level will find recommendations from well-known experts and practitioners, such as Tom Ahern author of How to Write Fundraising Materials that Raise More Money: The Art, The Science, The Secrets and Jason Wood, Director of Digital Communication Services for the Salvation Army's National Headquarters. These insights, in addition to WealthEngine's survey of 300+ prospect development and fundraising professionals on their fundraising practices, shaped the best practices outlined in the report including how to: