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NEA views big data applications as the next big market in Software as a Service
BloomReach, creators of big data marketing applications, today announced $25 million in Series C funding, led by New Enterprise Associates (NEA). Existing investors, including Lightspeed Venture Partners and Bain Capital Ventures, also participated in the third round, bringing BloomReach’s total funding to $41 million to date. BloomReach plans to double its investment in sales and marketing and triple its R&D investment to create big data applications beyond search for every online marketing channel including mobile, social and video.