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Leading Sports Franchises in US and UK Partner with WealthEngine to Build Stronger Sales and Marketing Programs for Premium Seating and Suites

10/10/2012

Dallas Cowboys, San Francisco 49ers, and Atlanta Hawks use Wealth Intelligence to Better Understand Customer Interests and Uncover Affluent Prospects

WealthEngine, Inc.™, a leading provider of sophisticated wealth intelligence and analytics, announced today partnerships with several leading sporting franchises to provide custom sales and marketing analytics to enhance prospecting among high-net-worth individuals and business executives and owners for premium ticketing and suite-leasing activities.

WealthEngine's marketing and prospecting solutions assess the capability, likelihood and inclination of a sports enthusiast to engage in high level sporting relationships; including premium ticketing and suite lease options. Much of the appeal is in WealthEngine's new wealth scores that provide deep insight into an individual's net worth, total assets and liquidity, ensuring the best sales opportunities are provided to each customer. As well, business intelligence and lifestyle attributes such as an interest in sports, travel and entertainment allow marketers to identify those with the strongest interest in supporting a team.

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