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GuideSpark Raises $15M to Make Employee Communications Entertaining, Digital


GuideSpark Inc. wants to make dull employee handbooks, seminars and brochures a thing of the past by turning these materials into more engaging video, mobile and interactive content.

The Menlo Park startup just raised $15 million in a Series B round of venture funding led by 
New Enterprise Associates, with participation by GuideSpark’s earlier backers Storm Ventures and IDG Ventures.

GuideSpark Chief Executive Keith Kitani, who co-founded the company with John Wolff and Joseph Larocque, said that a workforce preference for video, mobile and interactive content over paper, text-based websites and email is driving his startup’s growth. So is national health care reform that has affected just about every business in the U.S. this year, he said.

Clients of GuideSpark range from large employers to growing startups including: 7-Eleven Inc., Adobe Systems Inc., L’Oréal SA, Box Inc. and News Corp. (owner of The Wall Street Journal), he said.

GuideSpark takes old training materials and files from its clients and uses a proprietary content creation platform to turn these into videos and interactive materials, quickly.

The company charges for a year-long subscription to its software-as-a-service, and assigns internal, creative experts to help employers customize their materials.

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