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Lotame, a independent data management platform (DMP), today announced that it has secured $15 million in Series D funding. The round was led by Sozo Ventures and TrueBridge Capital Partners, with substantial participation from existing investors Battery Ventures, Emergence Capital Partners and RJ Finlay & Co. Combined with previous funding rounds, Lotame has now raised a total of $44 million. The additional financing will allow Lotame to accelerate the development of its innovative real-time, cross-device data platform and extend its position as the largest and fastest growing independent pure-play DMP.
Within the last year, Lotame has reached a number of meaningful milestones, growing its customer base by 139 percent and recurring revenue by 117 percent, as well as extending its reach in Asia Pacific and Europe. In the last quarter of 2013 alone, marketers and publishers worldwide including Trinity Mirror, Media Crossing, ESPN Australia, Wego.com, and SingTel among others selected Lotame as the DMP to manage and activate their audience data. Lotame also introduced several significant upgrades, including Lotame Insights, Lotame Optimizer and the Lotame Mobile DMP Suite.
"DMPs are beginning to gain significant traction among marketers and publishers around the world who recognize that the Big Data revolution in advertising and digital marketing has arrived," said Phil Wickham, Managing Director of Sozo Ventures. "Lotame is leading the industry in both innovation and independence, unifying data from all platforms and devices in a way no one else can. We're excited to support their continued success."