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Millennial Media Prices Initial Public Offering

03/28/2012

Millennial Media, Inc. (NYSE: MM) announced today the pricing of its initial public offering of 10.2 million shares of common stock at a price to the public of $13 per share. The shares are expected to begin trading on the New York Stock Exchange under the ticker symbol "MM" on Thursday, March 29, 2012. A total of 9.2 million shares are being offered by Millennial, and a total of 1 million shares are being offered by selling stockholders. In addition, Millennial and the selling stockholders have granted the underwriters a 30-day option to purchase an aggregate of up to an additional 1.53 million shares. Millennial will not receive any proceeds from the sale of shares by the selling stockholders.

Morgan Stanley & Co. LLC, Goldman, Sachs & Co. and Barclays Capital Inc. are the joint bookrunners for the offering. Allen & Company LLC and Stifel Nicolaus Weisel are co-managers for the offering.

The offering of these securities will be made only by means of a prospectus. A copy of the prospectus may be obtained from the offices of Morgan Stanley & Co. LLC, Attention: Prospectus Department, 180 Varick Street, 2nd Floor, New York, New York 10014, or by email at prospectus@morganstanley.com or by phone at (866) 718- 1649; Goldman, Sachs & Co., Attention: Prospectus Department, 200 West Street, New York, New York 10282, or by e-mail at prospectus-ny@ny.email.gs.com or by phone at (866) 471-2526; or Barclays Capital Inc., c/o Broadridge Financial Solutions, 1155 Long Island Avenue, Edgewood, New York 11717, or by email at barclaysprospectus@broadridge.com or by phone at (888) 603-5847.

A registration statement relating to these securities has been declared effective by the Securities and Exchange Commission on March 28, 2012.

This press release shall not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

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About Millennial Media
Millennial Media is the leading independent mobile advertising platform company.  Our technology, tools and services help app developers and mobile website publishers to maximize their advertising revenue, acquire users for their apps and gain insight about their users.  We offer advertisers significant audience reach, sophisticated targeting capabilities and the ability to deliver rich and engaging ad experiences to consumers on their mobile connected devices.