TrackMaven, the Competitive Intelligence Platform for Enterprise Marketers, has closed a $6.5 million round led by New Enterprise Associates with participation from existing investors including Bowery Capital and Acceleprise Ventures. TrackMaven, whose clients include brands like Eddie Bauer, Aol, Computer Sciences Corporation, and many more, helps big brands benchmark, track, and improve their digital marketing.
Using TrackMaven’s technology, marketers can be proactive in uncovering the topics, tactics, and marketing channels that are working with their competitors’ audience. Currently, TrackMaven provides data and insights from 15 different marketing channels across paid, owned, and earned media (News/PR, Content Marketing, Email Marketing, Site Traffic, SEO/Organic Search, Display Advertising, Text Advertising, Facebook, Youtube, Twitter, Instagram, Pinterest, LinkedIn, Instagram, and more). TrackMaven not only allows marketers to discover key tactics, but also lets them easily build benchmarks, graphs, and reports on this data.
NEA General Partner Harry Weller, whose previous investments include Groupon, Cvent, Eloqua, Vertica, and SourceFire, will join the board of directors which currently includes Joe Payne (former CEO of Eloqua) and Sean Glass (former CMO and Co-Founder of HigherOne, NYSE: ONE).
“When our own marketing team began using TrackMaven, we were blown away,” said Weller. “There is a tremendous need in the market for a competitive intelligence tool of this caliber, and we’re confident that TrackMaven will be the platform of choice for leading brands and marketers. We are looking forward to partnering with Allen and his team as they take TrackMaven to the next level.”
Founder and Chief Maven Allen Gannett says, “We’re very excited to partner with NEA—the firm’s deep expertise in data analytics and business intelligence will be a tremendous asset for TrackMaven as we deliver new features and products to make marketing data actionable and improve marketers’ daily lives. In the coming months we’ll be growing our product, sales and marketing teams, hiring for our office in downtown Washington, DC.”