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Higher Logic with Protech Partners to Increase Social CRM Capabilities

05/29/2013

Protech Associates, Inc. (Protech), the world’s first and leading provider of cloud-based association management software (AMS) powered by Microsoft Dynamics® CRM, today announced a partnership withHigher Logic, LLC, the leading provider of private social networking and collaboration software for associations and nonprofits, to create a best-in-breed social CRM platform. Higher Logic’s Connected Community software complements Protech Cloud Business Solutions’ social capabilities with an industry-leading suite of professional social networking, collaboration and mobile applications developed specifically for associations and nonprofits.

Mark Lowry, Chief Revenue Officer, Higher Logic, said, “As the number one provider of private communities for the association and nonprofit industry, currently managing over 100,000 communities, Higher Logic’s innovative online community and collaboration software will help Protech customers create conversation, grow engagement and encourage interaction with their members in a private and secure environment. This partnership enables the creation of a genuine, best-in-breed Social CRM platform that has been proven to increase association membership by 5-10 percent in just one year.”

Higher Logic’s Connected Community maximizes the value of Protech Cloud Business Solutions’ centralized membership database information, by providing private, professional communities for association members, partners and staff to empower people, ignite a knowledge management culture, build meaningful and relevant relationships, and drive innovation and efficiency.

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