AdMobius, the first mobile audience management platform and Lotame, the global leader in unifying data management, today announced a partnership, designed to offer publishers access to true behavioral and demographic audiences to better target ad campaigns across mobile devices. This first-of-its-kind integration will enable a selection of the largest online advertisers and publishers to connect for accurate mobile ad targeting at scale.
"AdMobius is the first big data mobile platform specially designed to manage all aspects of audience targeting and monetization," said Peter Bassett, CEO of AdMobius. "Together with Lotame, we will strive to help publishers target desired mobile audiences at a deeper, more accurate level than ever before. From over 1.4 billion matched mobile devices, AdMobius and Lotame clients will deliver unprecedented scale for their advertisers."
Publishers and marketers globally use Lotame's rich unifying data management platform to organize and convert data from multiple sources into actionable insights for effective online marketing campaign execution. Similarly, AdMobius merges data from multiple fragmented mobile sources into an easy-to-use, universal audience targeting system that enables marketers to test and buy audiences in mobile apps and the mobile web. Through this integration, Lotame and AdMobius will empower publishers to discover and target relevant audiences from virtually any mobile device.
"For the first time in Lotame's history, our publisher clients will be able to access mobile audience data within our DMP to successfully target mobile ads using AdMobius data," said Andy Monfried, founder and CEO of Lotame. "This partnership represents our ongoing commitment to providing our clients with a best-in-class DMP and exclusive access to our expansive inventory of trusted data partners."
Both AdMobius and Lotame are privacy progressive companies, adhering to strict industry standards for consumer privacy and providing choice solutions. This partnership will continue to ensure consumer privacy in both desktop and mobile environments and provide an easy way for consumers to opt out of interest-based advertising.