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Salesforce.com Bets on Social Selling Platform Introhive

10/02/2013

You may have never heard of Introhive, but the social selling startup is on Salesforce Relevant Products/Services.com's radar screen. The Washington-based innovator announced that Salesforce is among the investors in its latest round of funding.

Other investors include Build Ventures, CIT GAP, Fortify VC, Growthworks Atlantic and NBIF. Introhive did not disclose the exact amount of the funding, but some news reports speculate the CRM Relevant Products/Services giant has pitched in $5 million. Founded in 2012, Introhive raised an initial $1.5 million from Build Ventures in June of this year.

"We think social selling is about effectively leveraging the strength of enterprise Relevant Products/Services relationships and managing them in a practical way that brings results," said Jody Glidden, co-founder and CEO of Introhive. "Our customers are seeing great value from the platform. This investment will help us get it in front of more like-minded companies sooner."

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