Mindshare Technologies, a leader in Voice of the Customer (VoC) technologies, has acquired Empathica, the leading global provider of social Customer Experience Management (CEM) solutions. The acquisition establishes Mindshare as the largest VoC provider in the food services and retail industries, and will continue to aggressively grow in contact centers, hospitality and many other areas.
The acquisition was financed in part by Sorenson Capital and Peterson Partners. Cascadia Capital served as Empathica’s financial advisor in the transaction.
Empathica’s social CEM and social media technology will be incorporated with Mindshare’s industry-leading VoC platform and extensive text analytics solutions, positioning Mindshare to consolidate and lead the VoC market. With Empathica, Mindshare will serve more than 200,000 locations and business units worldwide. Since inception, the companies will have collected more than 300 million customer reviews combined by the end of 2013. Mindshare will also significantly expand its national and international footprint through Empathica’s strong presence in both North America and Europe.
“In the age of the empowered customer, the ability to get strong, actionable feedback from each customer is becoming of paramount value to companies that want to drive business transformation and brand advocacy,” said John Sperry, CEO of Mindshare. “The addition of Empathica is incredibly valuable in helping us make the voice of the customer that much more valuable in decision making among consumer-facing companies. This acquisition gives Mindshare the strongest customer feedback solutions – and the largest client base in the food services and retail sectors – as we continue to grow across many industries.”