MOUNTAIN VIEW, Calif., Sept. 11, 2014 /PRNewswire/ — Apropose, a software startup developing a web design analytics platform, announced today that it has closed a $1.875 million seed financing led by New Enterprise Associates (NEA) and Andreessen Horowitz, with additional support from Pat Hanrahan (founder, Tableau) and Nick McKeown (founder, Nicira). The financing will be used to scale the company’s core infrastructure and engineering team in support of its first product launch this fall.
Apropose aims to make data an integral part of the design process. There are over a billion pages on the web today, yet site design remains a thorny and expensive problem: designers find it difficult to justify decisions to clients, clients struggle to articulate aesthetic preferences, and businesses have limited resources to meaningfully evaluate their designs. Apropose’s core technology comprises a data-mining and visualization platform that aggregates and classifies visual, structural, and interactive design information across the web.
Apropose’s tools enable large-scale visual page search and provide comprehensive web design analytics. The platform can be used to track evolving design practice, compare site designs within target demographics, and identify and understand prevalent design patterns and pageflows.