Attentive.ly has just landed $750,000 so it can bring more of its social marketingautomation to businesses.
The Atlanta-based company offers a plug-and-play approach, where marketing platforms like Eloqua or email service providers like MailChimp can be readily integrated with its cloud-based social data/messaging platform. The company’s offering can also be used as a standalone tool.
“Let’s say you’re a travel deals website,” CEO and co-founder Roz Lemieux suggested to VentureBeat.
“You can listen for mentions [on social channels] by your customers of the SXSW [Festival], and trigger flight deals to Austin, Texas, today [and] hotel and car deals six months out, then add that [customer] to your ‘business travelers’ segment” for future offers.