Betterific, the crowdsourced ideation company, announced recently the first product to come out of its platform: tags on fitted sheets to show which side of the sheet fits which side of the bed.
The product was picked up by Dormify, an online store that caters to college kids, and hit the online shelves last month.
It’s an idea that Dormify hopes will make their bed sheets more appealing to potential customers. It also represents an innovation in a field that’s long remained undisrupted. Whether the Betterific idea will actually become popular remains to be seen, but it did kick off with a big win: a mention on NBC’s Today Show.