SAN FRANCISCO, Nov. 4, 2014 /PRNewswire/ — Blueshift Labs, a big data-powered marketing SaaS company, today announced that it has raised a $2.6 million Series-Seed round led by New Enterprise Associates (NEA) and Nexus Venture Partners with participation from angel investors including Tim Kopp (former CMO of ExactTarget), Neil Tolaney (Personalization Mall.com and former investor at Technology Crossover Ventures), and Anand Rajaraman and Venky Harinarayan (founders of Kosmix, @WalmartLabs, Junglee and Milliways Ventures).
Blueshift’s Predictive Marketing Automation software enables ecommerce marketers to convert visitors into repeat buyers and increase activation & retention rates. By using Blueshift, marketers can easily create behaviorally targeted campaigns across multiple channels including email, Display RTB and mobile push notifications. By abstracting away heavy-duty data science into actionable intelligence, Blueshift helps marketers zoom in on the right customers with the highest purchase intent, and helps craft the right combination of products and promotions for each user.
The prevalence of data-driven marketing is undeniable. According to Gartner, CMOs are projected to spend more on IT than CIOs by 2017. “Blueshift’s mission is to enable marketers to use the power of big fast data to build deeper relationships with their customers,” said Vijay Chittoor, co-founder & CEO of Blueshift. “Customers are interacting with brands and e-tailers across multiple digital touchpoints and CMOs are increasingly realizing the need to develop unified cross-channel communication with their users.”