Ad tech firm STAQ has secured $2.5 million in Series A financing. Genacast Ventures and Core Capital led the round with participation from Kinetic Ventures, Revel Partners and The Hive.Also, Gil Beyda of Genacast Ventures and Mark Levine of Core Capital have been appointed to STAQ’s board of advisors.
New York (October 20, 2014) STAQ Inc., which makes ad operations more efficient by unifying ad technology through reporting, connections and integrations, today closed a $2.5 million Series A round of institutional financing led by lead by Genacast Ventures and Core Capital. Other investors include Kinetic Ventures, Revel Partners and The Hive, which also provided STAQ’s seed round funding of $1.1 million.
Founded in 2012, STAQ Inc. develops and provides STAQ, a collection, reporting, and integrations system for advertisement technology. Its product combines advertisement reporting that enables users to view their campaigns, inventory, audience data, sales pipeline, and analytics from across all of their advertising technology. Already, STAQ has integrated into more than 175 of the most widely used technologies among publishers and marketers, including ad servers, RTB exchanges, DSPs, SSPs, audience targeting systems, analytics, CRM and workflow tools.
“We’ve automated the last mile of ad operations, with programmatic reporting and analytics,” says James Curran, CEO & Co-Founder. “Everyone in the industry has a unique tech stack and different business needs. Because of this, collection and aggregation of data from different systems has been a painstakingly manual process, until now. Our technology automates this process and offers the tools to normalize all of this data, aggregating buying data across multiple DSPs and exchanges, or revenue from many direct and indirect streams for publishers.”