ID.me announced Monday its acquisition of New York-based student shopping startup Perkla. Terms of the deal were not disclosed.
Understanding why ID.me bought the startup isn’t particularly hard. The former launched as a way to provide persistent digital credentials for members of the military to claim online retail discounts, and in July 2013announced an expansion to first responders and students. Perkla serves the same purpose for college discounts, requiring an .edu address to become a member (yes, obviously that’s not as complicated as verifying active duty or veteran credentials).
The acquisition dovetails with the launch of ID.me’s marketplace, allowing users to unlock new tiers of rewards based on their engagement level. Snapping up Perkla extends ID.me’s credentialing tools to a new population of users and retailers.