IgnitionOne Announces $20 Million Series B Funding
NEW YORK, June 26, 2014 (ADOTAS) – IgnitionOne, the global leader in cloud-based digital marketing technology, today announced $20 million in Series B funding led by new investor SoftBank Capital with participation from existing investors including ABS Capital Partners and Brown Savano.
This additional capital will enable IgnitionOne to extend its lead as the industry’s broadest and most well-integrated digital marketing hub through additional strategic acquisitions, accelerated innovation of the company’s Digital Marketing Suite technology and expansion of sales and marketing activities on a worldwide basis.
With a global footprint of over 450 employees in 17 offices across 10 countries, IgnitionOne is one of the largest independent marketing technology companies in the world. The company provides a suite of innovative solutions that encompass algorithmic media management across channels such as search, programmatic display and social; advanced data management; and marketing automation including user scoring, lead nurturing and lead optimization.