Insightpool nabs $4 mln Series A

Atlanta-based audience cultivation and conversion platform Insightpool has received $4 million in Series A funding. TDF Ventures and Silicon Valley Bank led the round. In addition to the funding, the company has hired Tom Deluca as president of media and consumer markets.

Insightpool, an audience cultivation and conversion platform, today closed $4 million in a Series A round of financing. The round was led by TDF Ventures and Silicon Valley Bank, with participation from Peter Kight, Chris Walters and other notable angel investors. The company will use the funds to grow their data science and sales teams, develop additional features for the upcoming 2.0 version of the Insightpool platform, build a mobile application and expand operations to Los Angeles, San Francisco and New York.

Insightpool intelligently predicts the ideal people for engagement and deploys the precise actions for that engagement, driving measurable impact for the world’s most innovative companies. The audience cultivation and conversion platform goes beyond predictive analytics, social and interest graphs, and basic influencer identification to craft meaningful conversations and build relationships with those people based on the goals of an organization’s individual campaigns.

“Identifying influencers is only part of the equation for organizations trying to find measurable business value in digital media,” said Devon Wijesinghe, Insightpool CEO. “Insightpool focuses on how likely someone is to take action when a brand proactively engages them on a topic. Our proprietary analytics engine targets the real, yet often inconspicuous people who are most likely to interact with a brand and ultimately have the biggest network effect on actual conversions according to campaign goals.”