Predictive marketing company Lattice Engines raised $28 million in Series D funding on Wednesday to help sales teams anticipate what consumers will do by using past behavioral data.
River Cities Capital Funds and Piper Jaffray Merchant Banking led the round, with participation from Blue Cloud Ventures and existing investors, Sequoia Capital and New Enterprise Associates. Sequoia partner Doug Leone andRobert Heimann, director at River Cities, joined the company’s board of directors as part of the investment.The company has raised $75 million to date.
CEO Shashi Upadhyay co-founded the San Mateo-based company in 2006 to support business’ sales and marketing teams with predictive analysis. The company applies advanced machine learning to predict what a customer will buy, when they will buy and how much they will buy. Lattice supports industries such as consumer products, technology, business services and banking and has more than 35 data partnerships with companies such as Dun & Bradstreet, LexisNexis, Experian, Profound Networks and Bombora.