Seismic, a leading enterprise software company, and General Atlantic, a leading global growth equity firm, announced today that General Atlantic has led a $40 million strategic growth investment in the company through a Series C round of funding. General Atlantic joins JMI Equity and Jackson Square Ventures as a minority shareholder. Gary Reiner, former Chief Information Officer at GE and Operating Partner at General Atlantic, will join Seismic’s board of directors.
Seismic is a leader in enterprise sales enablement and content management software. Its platform allows enterprises to align sales and marketing teams to effectively reach clients. With Seismic’s award-winning technology, marketing teams can keep their collateral up-to-date by seamlessly updating content such as data points, logos, or case studies from various sources. As a result, by using the Seismic platform, marketing teams are able to create, organize, and manage collateral with confidence knowing that all content is accurate and compliant so that high performing sales teams have what they need, when they need it. In addition, Seismic provides analytics on content performance, enabling marketing and sales teams to implement effective collateral at optimal points in the sales process. Seismic enables sales and marketing teams to produce collateral, efficiently create personalized content for specific audiences, and spend more time in client meetings and other revenue-generating activities.
“Seismic has seen considerable success in product, customer, and revenue growth over the past year, with solid plans to build on that track record in the future,” said Peter Arrowsmith, General Partner of JMI Equity. “We are pleased to continue to support Seismic, in partnership with General Atlantic and Jackson Square Ventures, as it furthers its leadership position in the sales enablement market space.”