MAVA Member NEA invests in BloomReach’s $56 mln Series D

Mountain View, California-based BloomReach, a cloud personalization platform provider, has raised $56 million in Series D funding. The investors included Bain Capital Ventures, Battery Ventures, Lightspeed Ventures, New Enterprise Associates and Salesforce Ventures. In addition to the funding, the company has named Marcus Ryu, CEO and co-founder of Guidewire Software, to its board of directors.