Netsertive, the marketing intelligence platform, has completed a round of $24 million in Series C funding, led by River Cities Capital Funds. Originally planning to raise $15 million, an additional $9 million was added to the round, which also has participation from Babson Capital Management and Netsertive’s existing investors, including RRE Ventures and Greycroft Partners.
North Carolina-based Netsertive works with large businesses including Xerox, Chrysler, and Kia Motors to achieve marketing effectiveness across local partners. Netsertive helps brands and affiliates stay on the same page, by focusing on consistent brand messaging and maximizing local ad spending.
Netsertive CEO Brendan Morrissey tells TechCrunch that Netsertive fills a void because regional partners are often “working with digital marketing companies who don’t understand their pain points.” Morrissey claims that by acting as a liaison between the brand and local channel partners, Netsertive is uniquely positioned in a way that “allows them to truly understand and address their client’s wants and needs.”