MAVA Member STAQ (TechBUZZ ’14 Summer) Raises $5 Million, Members Genecast, Core Capital & Kinetic Ventures Participate
STAQ, the automated reporting and integrations platform as a service today announced that the company has closed on a $5 million round of funding led by Pereg Ventures and also including Genecast, Core Capital, Kinetic Ventures, and Revel Partners. The round allows STAQ to strengthen their position as the leading firm in the fast growing integrations and reporting automation market for digital advertising technology. STAQ’s platform integrates the technologies that publishers and advertisers use to drive their digital businesses.
The digital advertising ecosystem contains thousands of technologies that companies must use in order to transact and monitor business performance at scale. Until STAQ introduced its service, publishers, brands, and agencies used costly manual labor or custom integrations to collect and move information across systems. STAQ, which contains over 350 standard integrations, creates an economy of scale for the market; where each integration can be utilized by any company working with these connected technologies. With STAQ, advertising trafficking data, delivery reporting, and performance analytics can be automated across an organization, for data warehousing or analytics tools, reducing cost and labor.
“We are very excited to support the STAQ team as they enter their next phase of growth,” said Ziv Ben Barouch from Pereg Ventures. “Digital advertising systems are growing in breadth and complexity. STAQ’s unique platform collects and streamlines information between systems, creating a more efficient and profitable scenario for the companies that use these vendors’ products.”