MAVA Member TDF Ventures Joins Appuri’s $2.25M Round

The Seattle-based startup, which launched in 2012 and graduated from the 9Mile Labs accelerator in 2013, collects customer usage data to predict when customers are dissatisfied with a service so companies can combat attrition. Appuri’s platform applies a “churn score” to various customers, indicating the likelihood that they may leave.

Appuri CEO Damon Danieli told GeekWire that Anderson, who invested via his firmBaseline Ventures, led the $2.25 million round, which also included new investor TDF Ventures and existing investors like Divergent Ventures and Vulcan Capital. Steve Mankoff of TDF Ventures is joining the company’s board as a result of the new funding.

TDF Ventures logo.