FabFitFun announces the completion of the company’s first round of funding, raising $3.5 million in an investment led by New Enterprise Associates and Upfront Ventures. Having bootstrapped to over $15 million in annual revenue run rate, the company expects the capital infusion to accelerate the company’s remarkable growth and mission to inspire women to lead happier, healthier lives.
Initially founded as an online magazine in 2010, FabFitFun is now the world’s largest full-size product lifestyle subscription box company. FabFitFun has channeled its deep understanding of what women want into curated seasonal boxes featuring the lifestyle industry’s best full-size, premium products.
Grounded in technology and data expertise, Co-Founders Daniel Broukhim, Michael Broukhim, and Katie Rosen Kitchens use robust consumer surveying and industry insights rooted in an editorial background to drive merchandising decisions. With a subscription box and media platform reaching millions of women each season, FabFitFun has demonstrated an unparalleled ability to catapult brands and products in the lifestyle space.