SIM Partners said that it has raised $8M in Series A funding led by River Cities Capital Funds and Jump Capital.
“SIM Partners’ Velocity technology empowers enterprise brands with hundreds or even thousands of locations to create and manage their own strong digital presence in a branded, corporate-approved environment,” said Rob Heimann, Director at River Cities Capital. “Local digital marketing drives the best ROI for large multi- location brands and SIM provides the most efficient and effective solution for the complex issue of multi-site brand management. It was a clear choice for River Cities to form this investment partnership.”
In its release, SIM said that the growth capital will be used to both enhance the platform capabilities and greatly expand the team to address growing market demands. The proceeds from the funding will allow SIM to further enhance Velocity to take advantage of the numerous local opportunities across more platforms, devices and media.
“SIM works with many blue chip clients and has a strong foothold in several industries, including financial services, insurance, healthcare, hospitality and home services,” said Sach Chitnis, Managing Director atJump Capital. “We see tremendous opportunity for SIM to go both deeper and wider within numerous verticals.”