After snaring $1.2 million in new financing, Snag-A-Slip is poised to take a big step toward its goal of becoming the Priceline of boat slip booking.
The Baltimore-based company plans to use the new funding to overhaul its online and mobile application, add 30 employees to its staff of 45, and add hundreds more marinas to its network. It hopes to offer bookings for at least 550 marinas by the end of boat season.
The company also hired Jen Leroux as its chief operating officer. The startup said the moves will help pave the way for it to raise its first round of funding in mid-2017. Leroux previously served as the chief financial officer (CFO) and vice president of operations at ZeroFox, where she helped raise two rounds of funding worth more than $37 million from investors such as New Enterprise Associates (NEA) and Highland Capital. She also will also serve as the CFO of Snag-A-Slip’s parent, Oasis Group Holdings. “Her reputation for fundraising, as well as her depth of experience in finance and operations for technology companies, makes her an ideal leader for our company,” said founder and CEO Dan Cowens.
Snag-A-Slip allows boaters to explore marinas by region, city or marina name, then search for slip availability based on travel dates, length, beam, draw and power requirements. Boaters can then book immediately with any credit card or Paypal.