The company said it would use the investment to further technological development, sales and marketing of its PerformTek-powered biometric sensors.
Performance biometric data sensor technology specialist Valencell announced it has secured more than $7 million in Series C financing.
WSJ Joshua Fund is a new investor to the latest round, which also includes TDF Ventures, True Ventures and Best Buy Capital, the company said.
Valencell’s biometric sensors are currently powering four wearable products, which it plans to follow with multiple launches between now and the end of the year.
The company said it would use the investment to further technological development, sales and marketing of its PerformTek-powered biometric sensors, which measure real-time heart rate and activity continuously on users.
These lifestyle products demonstrate the range of PerformTek sensor applications, aimed at consumer electronics manufacturers, mobile device and accessory makers, sports and fitness brands, gaming companies, headset and ear bud manufacturers, the military and health care brands for integration into their products.
Consumer electronics manufacturers including LG, Intel, Blaupunkt, Scosche and Iriver have licensed PerformTek for integration with their products, the company noted.