NEW YORK, June 6, 2014 /PRNewswire/ Yieldbot, a leading provider of real-time consumer intent to digital marketers, today announced it has raised a $18 million Series B round of funding. The round was led by SJF Ventures with participation from existing investors RRE Ventures, New Atlantic Ventures and Common Angels, with additional funding from City National Bank. The funding will fuel further development of Yieldbot’s industry leading real-time data and ad matching technology, bolster the company’s U.S. sales force and add to a growing lineup of technical and executive talent.
“Yieldbot is in the business of increasing the value of digital media by using first-party data in real-time to capture relevant moments where a consumer has intent and will find a brand message or offer most interesting, helpful or useful,” said Jonathan Mendez, CEO at Yieldbot. “We are different from everyone else because our real-time media is bought by display and mobile advertisers, shopper marketers and the always-on budgets of search marketers. Our technology has truly created a new channel of real-time media that is bought on a performance basis.”
“Using first-party data intelligently in real-time to drive customer engagement and acquisition is increasingly essential,” said Alan Kelley, managing director at SJF Ventures. “Yieldbot is uniquely positioned to capture this spend, and we’re eager to support the company’s growth.”
Yieldbot provides publishers with access to the largest buyers of digital media. The company allows premium publishers to tap into the budgets of keyword and cost per click (CPC)-based buying, which includes Search, Social, Shopper and Mobile Marketing.