MOUNTAIN VIEW, Calif and NEW YORK, March 10, 2015 /PRNewswire/ — Agile research technology innovator YouEye and global market research leader GfK today announced a strategic partnership that teams the industry-leading strengths of each company to transform customer insights. Under the partnership, GfK will leverage YouEye’s state of the art behavioral analytics technologies to augment their world-class market research solutions. Together, the companies will innovate and introduce new products and services.
YouEye’s agile research platform is grounded in two core capabilities:
- Multimedia “in the wild” desktop and mobile experience capture, and
- Full-scale qualitative analytics including behavioral, sentiment, and natural language technologies
The relationship enables GfK to incorporate YouEye’s proprietary, cloud-based platform into their own suite of technologies. As a result, GfK can introduce highly differentiated and advanced solutions to its customers. Gfk will see their CEO of Consumer Experiences for North America, David Krajicek, join YouEye’s board of directors.
“We’re very pleased to be partnering with such an innovative company. We believe the next few years will see YouEye rapidly change the way consumer research is conducted, driving speed, automation, and analytics in the space,” said Krajicek. “YouEye’s agile research solution is the perfect complement to the technology GfK has pioneered internally and, together, we look forward to capturing the customer experience with increased depth, scale, and efficiency.”